In this information-based and entertainment-oriented era, video games have become an indispensable part of the lives of countless young people. When it comes to battlefield games, PUBG: BATTLEGROUNDS is undoubtedly one of the best. It combines reality and virtuality, strategy and passion to the fullest. And this time, the newly added “easter egg” on the Erangel map – the entry of KFC has undoubtedly become a very topical new thing.
Let’s talk about the “appearance” of this matter first: a gas station in Erangel has been transformed into a KFC self-service ordering machine. Players can not only continue the battle of gunfire in the game, but also order an exclusive KFC fried chicken meal through the interactive key. The way to order is very simple. Your game nickname will be displayed on the order number on the screen, and then the fried chicken meal will appear on the counter for you to pick up. What is amazing is that the items contained in this meal are not just virtual accessories, but a deformed version of “first aid kits”, “bandages” and “energy drinks” that are closely integrated with the functions in the game. For example, the family bucket is equivalent to a first aid kit, and when eating, the character will have the action of enjoying a chicken leg; the secret recipe fries are like bandages, with the action of eating fries; KFC drinks are a substitute for energy drinks.
This design is undoubtedly smart: it not only implants a highly recognizable brand in real life, but also brings life-like fun through the combination of animation and function, increasing the immersion of the game. This cross-border cooperation not only makes players feel fresh, but also does not deviate from the core experience of the game.
However, the game has its rules. Players can only use each KFC self-service ordering machine once, and must wait until the 4th stage before they can use it again. This restriction not only maintains the balance of the game, but also makes this “delicious” more important. Players have to calculate how to maximize the use of this rare prop in the tense moment of scrambling for resources. The entire event will last for one month, and KFC’s billboards will not only appear in Erangel, but also on Miramar, Sanhok, Vikendi and other maps. Even the planes taking off are hung with KFC banners. This coverage can be said to be comprehensive, trying to form a trend of brand culture in the game.
In real life, Treabar, as a professional game trading platform, provides multiple services such as recharge, account trading, and item trading. It also provides 24-hour online customer service and diversified payment methods, bringing convenience and security to global players. In particular, PUBG recharge can enjoy a discount of up to 15%, and such price advantage undoubtedly increases players’ willingness to buy. The emergence of Treabar enables players to enjoy the fun of the game without worries, and also becomes a bridge connecting virtual and reality.
From the perspective of history and culture, such cross-border cooperation has profound significance. It reflects the trend of integration of modern business models and entertainment culture. Brands are no longer limited to traditional advertising and marketing, but go deep into all aspects of games, film and television, and lifestyles, trying to establish deeper connections through experience and emotion. Players get not only victory in fierce games, but also the taste of life. The richness of this experience is unmatched by traditional games.
From the perspective of players’ psychology, KFC fried chicken meal brings not only “blood recovery” in the game, but also comfort for life. The battlefield is extremely dangerous, and occasionally stopping to eat a bite of fried chicken, this detail shortens the distance between the virtual world and real life, and also brings a sense of belonging and warmth to players. Perhaps this is exactly the concept that modern game designers are trying to convey: games are no longer a cold contest of victory or defeat, but an interactive experience that embraces the diversity of life.
This also reflects the maturity and innovation of the game industry. In the past, games were mostly simple entertainment tools with single functions and gameplay. Today, games have become a carrier of comprehensive experience, connecting culture, business and social interaction. The combination of brand and game is the product of the interaction between capital and culture, and it is also a new marketing paradigm. It not only promotes the development of the game industry, but also brings more diversified choices and feelings to players.
Therefore, this time KFC’s appearance in Erangel is not a simple commercial implantation, but a microcosm of modern cultural phenomena. It represents the trend of entertainment consumption upgrading, and also reflects people’s pursuit of quality of life and spiritual experience. Players wander between virtual and reality, enjoying the dual satisfaction of interaction and emotion.
In short, the appearance of KFC in Erangel is a successful combination of culture and business, a manifestation of innovation in the gaming industry, and a reflection of the diversified integration of modern life. It shows us that a closer and richer connection has been established between the virtual world and real life.